Toolkit for Promoting Your Paper

In the lower-left corner of the Author Resources page is a link called “How to Promote Your Paper.” This page has lots of good advice for authors on this topic. While I have written about the Plain Language Summary before and I probably will again in the near future, there is one thing on this page that I would like to bring to your attention today. It is the Toolkit for Authors on how to improve the impact of your paper. There is even a version in Japanese and perhaps other versions, as well.

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            This 4-page PDF is packed full of advice on how to structure your paper for maximal discoverability. Specifically, it uses the acronym SEO, Search Engine Optimization, and gives you clear advice on things you can do to improve your paper’s chances of rising to the top of an internet search.

Specifically, here is a synopsis of “the 4 easy steps to SEO” as defined in the document:

(1) Keywords: pick 15-20 keywords, avoiding repeats and test them out to see if similar papers are found

(2)Title: keep it to 15 words or fewer and use 2-4 keywords in the first 65 characters

(3) Abstract: place essential things first and focus on a few of the critical keywords

(4) Links: add a link to your paper from your institution’s website and a Wikipedia page

Those are things to do during manuscript preparation or just after acceptance. Once published, then the document suggests that you share a link to your article with friends in the field and even on social media. Not to the point of annoying people, but a quick email to colleagues will improve the changes that some of them will remember it when they write a paper on a similar topic.

Wiley, the publisher of AGU’s journals, wants you to have a successful and highly cited paper, so they offer tools to help with this. For instance, the JGR Space Physics website helps you monitor the impact and reach of your paper. On a paper’s main page, there is a listing of citations to it (as counted by CrossRef) and the article’s Altmetric score. Wiley offers a service called Kudos that will help you write simple language about your paper, share your short blurb, and track its impact in terms of downloads and citations.

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